CAPTIVATE WITH BRAND COLOR
COLOR INCREASES BRAND RECOGNITION BY UP TO 80%
Source - University of Loyola, Maryland study.
I always get POSITIVE comments on my business card, my logo, my choice of color, and my photograph. My business card is recognizably “me” everywhere I go. I must admit, I choose yellow because it resonated with me and just felt right. Photography is about capturing the right light and yellow reminds me of sunshine or light. Yellow is exciting and warm, which absolutely works with my personality as well.
What does your Brand “look” like?
Color will evoke emotions, feelings and associations. It is important to choose colors that evoke a feeling that goes along with your Brand Voice!
Research shows that 62-90% of your viewers assessment of you is based on color alone!
Yikes, that could be good or bad!
Source - CCICOLOR-Institute for Color Research.
Below are just a few words that describe what color can mean, and a few examples of businesses who use that color. Colors have positive and negative connotations, so it is important to match your business to a color that is suitable and complimentary. A bank would not have a red logo, because in terms of money that means negative.
RED: ACTIVE, EXCITING, BOLD, POWERFUL, Kellogs, Lego, Coco-Cola
PINK: FEMININE, SENSITIVE, RESPECT, Barbie, Cosmopolitan, Victoria's Secret
PURPLE: CREATIVE, ORIGINAL, FANTASY, Yahoo, Hallmark, Cadbury
NAVY: LOYAL, PEACE, SINCERE, Facebook, Reebok, Gap
GREEN: ENVIRONMENT, PROSPERITY, BALANCE, BP, tic tac, Holiday Inn
BLUE: AMBITION, SPIRIT, GOALS, Blu-ray, Twitter, Wordpress
ORANGE: WARM, OPTIMISM, FREEDOM, Master Card, Bitly, Fanta
YOU can’t STAND OUT if you’re trying to BLEND in.
Use this as a starting point to choose color. Discuss color with a knowledgeable graphic or web designer before you make decisions. Use color, design and all the Brand Elements together, consistently, to Captivate your Audience, Attract your Perfect Customers and Increase Profitability!
Do you need help discovering your Personal Brand?
Do you want to attract the right customers and increase Profitability?
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Visual Branding for You & Your Business
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