Shine in the Virtual World, Attract Customers, and Increase Profitability.


Once you’ve discovered your Brand Elements, it’s time to let people know you exist. There are so many ways to do this, that it can seem overwhelming.


Begin creating your Powerhouse of Attraction with these three simple steps!


1. LinkedIn is the first choice for many professionals because it is the largest professional networking website. Update your Personal Photo. Now use your Story and unique skill-set to write your profile. A few good Milwaukee area resources for LinkedIn training are Wayne Breitbarth and Sue Gresham. I’ve met and worked with all three.


2. Facebook and/or other Favorite Social Media sites. Update your Personal Photo. Add a banner picture that expresses your Brand. Read here on how to use Facebook for business.


3. Your Website. If you don’t have one, get one! It is your personal piece of real estate that you can control and turn into a Powerhouse of Attraction for your brand. Start with a freebie for now if that is what you can afford. Get a free site at or Use your name. When someone searches for your name, having your personal website pop up first is the best way for them to get the most relevant information about you. If your name is common, differentiate yourself by adding a middle name or nickname to it so that people know it’s you. You can even be “The Tom Smith” or something like that. Read here for information on how to create a website that Attracts.


Post information that your target market needs and is looking for. If you don’t have your own content, don’t worry, post *other people’s content for now. As you start to blog and create content you can add that. Be consistent and keep posting at least one time per day on each social media site. You’ll be surprised how many people will take notice! Look here for how to use Social Media for Business.



If you’re really into your business, you should be reading daily. Save the articles so you are ready to post them anytime. I post on FB first because the business pages make it so easy to schedule posts. I’ll post up to a month at a time. Each day I post the previous days FB post on LI. It’s simple and only takes a few minutes each day. There are other tools like Hoot Suite and Buffer that you can use to schedule posts.


This is a great start! Post daily on Social Media. Keep your name and picture consistent on each format. Post what your market wants and needs to hear and see. And always ask yourself before you post, “Will my target market value or appreciate this post?” If not, don’t post it!


Stay tuned for more blogs on how to Captivate and Attract your Target Customer and Increase Profitability as well!


Are you interested in your own Unique Portrait?

Do you need help discovering your Personal Brand?

Do you want to attract the right customers and increase Profitability?

Call or e-mail me today to get the discussion started.


Visual Branding for You & Your Business

Stacy Kaat Photography

LinkedIn: StacyKaat


Disclaimer: The internet is about sharing. Feel free to share this post with whomever you believe will appreciate it! If you’d like to use any part of it, up to 200 words, please give full attribution and website:


*other people’s content means link to an article, making certain the other people get full credit for what you are posting.


If you’re from South East Wisconsin, I invite you to join the Meet up for Wisconsin Business Owners. It’s a great way to meet local business owners while learning about how to support YOUR Business. Next Lunch & Learn: June 24, 2016.







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